Example: You were in a real bind because your systems were down. A local IT company sent over their two best Techs who worked long after normal hours for 5 days to get your company back on track, and you want to thank them for being so responsive and caring about your needs more than their own.

You want to be generous. One option is to send a gift directly to each individual. We think there are three good reasons to select a different alternative. For instance, consider sending the company or department a six-shipment i-gifts™ program, alternating between two or three of our gourmet lines.

First of all, you want to build the relationship with that company so your concerns will always be a priority for them. Second, every time their employees spend time after work enjoying your gifts, you will be that much closer to becoming their favorite customer ensuring you of top notch personal consideration!

The least important reason is the difference in deductions. When you put the gift in the company's name, you may be able to deduct the entire gift. The IRS considers gifts to companies to be indirect gifts, and there is no limit on those deductions. Check with your tax advisor to get the most recent interpretation of the tax laws.

If you give this type of gift to a customer, you may be able to write off the entire membership by listing it as a promotion.

Again, check with your tax advisor...the laws are always changing.

Make gift giving and recognition a year round habit...
the results will be sweet!